AIGlossary

Generative AI

Related services

AI Automation
By 2022, artificial intelligence will mostly analyze data (classical AI): it could predict the price of a house or recognize a face in a photo. Generative AI is a breakthrough because it doesn't just analyze, it **creates**. You ask him to write a poem about marketing in the style of Shakespeare, or to draw an astronaut cat - and he generates it in seconds.

Popular tools

  • Text: ChatGPT (OpenAI), Claude (Anthropic), Gemini (Google).
  • Image: Midjourney, DALL-E 3, Stable Diffusion.
  • Video: Sora, Runway, Pika.
  • Code: GitHub Copilot, Cursor.
  • Voice: ElevenLabs.

How does Generative AI work?

It works on the principle of probabilities. Large language models (LLMs) have read the entire Internet and learned to guess which word should come next. They do not "think" like humans, they mathematically calculate the most logical continuation of the text based on billions of parameters.

Impact on business

01Content automation

Marketers create SEO articles, creatives and social media posts 10x faster (Programmatic SEO).

02Development acceleration

Thanks to tools like Cursor, programmers write code 40-50% faster by delegating the writing of routine blocks to AI.

/ FAQ

This is now the biggest legal debate in the world. Formally, AI does not copy pictures, it learns style from them. But using generations for commercial purposes (especially with recognizable brands) is still in the "grey area".

/ Related terms

LLMPrompt EngineeringFine-tuningRAG
Generative AI
/ Generative AI

Ready to implement?

We'll help you implement it. 30-minute process audit - free.

Book an audit