Retentionmarketing:returnandretentionofcustomers
Are you looking to increase your profits without constantly increasing advertising costs? **Email marketing services** and the implementation of the Retention-marketing strategy allow you to build a system of repeat sales to your existing customers. Ople develops automatic trigger chains of mailings in email, Telegram and Viber, helping to increase customer lifetime value (LTV) and significantly reduce the cost of attracting buyers.
Retention marketing is a set of measures aimed at re-attracting already existing customers of the company in order to make repeat purchases. The main tools are trigger emails, messages in Viber/Telegram, loyalty programs and personalized offers.
/ Pain vs Solution
Why is attracting new customers becoming more expensive every day?
Tap a problem 👆
The old way
70% of users add the product to the cart and leave the site. You've lost a lead that you've already paid for with Google Ads.
The Ople fix
"You forgot an item in the cart" trigger letter + AI-recommendations return 15% of such customers.
The old way
Your marketing is only targeting "cold" traffic.
The Ople fix
We do RFM analysis of your database. We find "sleeping" customers and bring them back with a personalized offer.
The old way
Outdated approaches slow development and lead to loss of potential customers.
The Ople fix
We implement modern solutions that automate routines and scale your business.
/ FEATURES & BENEFITS
Automatic trigger mailings (email/viber/telegram)
Setting up scenarios that trigger customer behavior: a series of emails after the first purchase, "abandoned cart" reminders, birthday greetings, and reactivation of dormant customers.
Base segmentation and rfm-analysis
We divide your customer base into groups based on the frequency and amount of purchases (eg new, loyal, at risk of churn), creating personalized offers for each group.
Implementation of loyalty programs
Development and connection of bonus systems and accumulative discounts that motivate customers to return to you, and not to go to competitors.
/ RFM Base analysis
Division of customers into segments by frequency, seniority and amount of purchases.
/ Strategy development
Designing the Customer Journey and creating a map of touch points for retention.
/ Automation of mailings
Setting up trigger emails (abandoned cart, reactivation, upsell).
/ Analytics of cohorts
Track cohort behavior and optimize communications to increase LTV.
/ FAQ
This is a method of segmentation (Recency, Frequency, Monetary), which allows you to single out VIP customers, "sleepers" and newcomers for targeted personalized communication.
/ Related Services
Why retaining a customer beats acquiring one
The classic figure: acquiring a new customer costs 5–7 times more than selling to an existing one. A current buyer already trusts you, has passed the first barrier and needs only a reason to return. That's why businesses with strong retention enjoy a lower blended lead cost.
Retention marketing lifts two key metrics at once: purchase frequency and average LTV. Both affect profit more directly than traffic does.
What a retention strategy consists of
The foundation is a customer lifecycle map: what happens after the first purchase, when the second one is expected, which signals indicate churn. Each point gets automation: a post-purchase welcome series, reminders timed to the next need, reactivation chains for those gone quiet.
A second layer covers loyalty programs and exclusives: accumulating discounts, early access to new products, personalized offers based on purchase history.
Tools for keeping customers
Email remains the workhorse for sequences and digests, push notifications handle fast triggers (stock running low, discount expiring), SMS covers critical delivery and payment moments. For e-commerce the strongest combination is behavior-triggered email: abandoned cart, viewed products, time-to-repurchase.
The main rule: messages fire on events, not on a calendar. Triggered campaigns convert many times better than scheduled ones.
Retention metrics worth watching
Churn rate — the share of customers who didn't return in a period; repeat purchase rate — how many buyers make a second purchase; LTV — total profit per customer over time; cohort analysis — how customers acquired in a given month behave. These numbers describe business health more accurately than traffic does.
We wire up tracking of these metrics and build a report showing exactly how much revenue comes from repeat sales.
Win-back scenarios that work
The most effective triggers: typical repurchase period elapsed with useful context (“time to restock”), abandoned cart reminder within 24 hours, reactivation offer after 60–90 days of silence, a review request after purchase with a bonus toward the next order. Every scenario is tested and scaled by result.
Retention Marketing allows you to maximize the customer's LTV (lifetime value). Finding a new buyer is 5 times more expensive than selling to an existing one. Ople develops base segmentation strategies, RFM analysis and builds automated communication chains (Email, SMS, Push, Viber). We create loyalty programs and personalized offers that bring customers back for repeat purchases.