Retentionmarketing:returnandretentionofcustomers
Are you looking to increase your profits without constantly increasing advertising costs? **Email marketing services** and the implementation of the Retention-marketing strategy allow you to build a system of repeat sales to your existing customers. Ople develops automatic trigger chains of mailings in email, Telegram and Viber, helping to increase customer lifetime value (LTV) and significantly reduce the cost of attracting buyers.
Retention marketing is a set of measures aimed at re-attracting already existing customers of the company in order to make repeat purchases. The main tools are trigger emails, messages in Viber/Telegram, loyalty programs and personalized offers.
/ Pain vs Solution
Why is attracting new customers becoming more expensive every day?
Торкніться проблеми 👆
Традиційний підхід
70% of users add the product to the cart and leave the site. You've lost a lead that you've already paid for with Google Ads.
Рішення Ople
"You forgot an item in the cart" trigger letter + AI-recommendations return 15% of such customers.
Традиційний підхід
Your marketing is only targeting "cold" traffic.
Рішення Ople
We do RFM analysis of your database. We find "sleeping" customers and bring them back with a personalized offer.
Традиційний підхід
Outdated approaches slow development and lead to loss of potential customers.
Рішення Ople
We implement modern solutions that automate routines and scale your business.
/ FEATURES & BENEFITS
Automatic trigger mailings (email/viber/telegram)
Setting up scenarios that trigger customer behavior: a series of emails after the first purchase, "abandoned cart" reminders, birthday greetings, and reactivation of dormant customers.
Base segmentation and rfm-analysis
We divide your customer base into groups based on the frequency and amount of purchases (eg new, loyal, at risk of churn), creating personalized offers for each group.
Implementation of loyalty programs
Development and connection of bonus systems and accumulative discounts that motivate customers to return to you, and not to go to competitors.
/ RFM Base analysis
Division of customers into segments by frequency, seniority and amount of purchases.
/ Strategy development
Designing the Customer Journey and creating a map of touch points for retention.
/ Automation of mailings
Setting up trigger emails (abandoned cart, reactivation, upsell).
/ Analytics of cohorts
Track cohort behavior and optimize communications to increase LTV.
/ FAQ
This is a method of segmentation (Recency, Frequency, Monetary), which allows you to single out VIP customers, "sleepers" and newcomers for targeted personalized communication.
Retention Marketing allows you to maximize the customer's LTV (lifetime value). Finding a new buyer is 5 times more expensive than selling to an existing one. Ople develops base segmentation strategies, RFM analysis and builds automated communication chains (Email, SMS, Push, Viber). We create loyalty programs and personalized offers that bring customers back for repeat purchases.