Optimizationofsiteconversion(cro)andusability
Are you looking to get more orders from existing site visitors without increasing your advertising budget? **Site Usability Audience** (CRO) from Ople allows you to identify and eliminate technical and visual barriers that prevent customers from making a purchase. We analyze user behavior with the help of heat maps and session recordings, develop hypotheses for improving the interface and run split tests (A/B testing) for a stable increase in the conversion of your business.
CRO (conversion optimization) is a systematic process of increasing the percentage of site visitors who perform a targeted action (purchase, registration). It is based on the analysis of user behavior (heat maps, session recordings), usability audits and running split tests (A/B testing).
/ Pain vs Solution
Why does high traffic on the site not bring the desired profit?
Торкніться проблеми 👆
Традиційний підхід
The "Buy" button is invisible or the order form has 10 mandatory fields. The client gets annoyed and goes to a competitor.
Рішення Ople
We shorten the customer journey and introduce 1-click ordering.
Традиційний підхід
Your designer draws "how beautiful", not "how convenient" for users.
Рішення Ople
We make decisions only on the basis of data (Data-Driven). We analyze user behavior through heat maps (Hotjar) and video recordings of their screens.
Традиційний підхід
Outdated approaches slow development and lead to loss of potential customers.
Рішення Ople
We implement modern solutions that automate routines and scale your business.
/ FEATURES & BENEFITS
Deep ux/ui and usability audit (cjm)
We analyze in detail the user's path from entering the site to placing an order, identifying the pages with the highest bounce rate.
Behavior analysis in hotjar and Google analytics 4
We analyze heat maps of clicks, scrolling and session recordings of real visitors to understand at what stage difficulties arise and why users leave the site.
Designing and running a/b tests
We create alternative versions of blocks (other buttons, simplified forms, different Hero structure) and test them on real traffic to confirm conversion growth.
/ UX and Analytical Audit
Analysis of Google Analytics and web browsers to identify points where users leave the site.
/ Formation of hypotheses
Development of ideas to improve the interface, texts and calls to action (CTA).
/ A/B Testing
Creation of alternative variants of pages (via Google Optimize or VWO) for testing on real traffic.
/ Introducing the winners
Technical integration of the most effective elements on the main site.
/ FAQ
It depends on the niche. For e-commerce, the norm is 1-3%, while for B2B landings, this indicator can reach 5-15%.
Conversion Rate Optimization (CRO) is a process of systematically increasing the percentage of site visitors who perform a targeted action (purchase, registration). Instead of increasing the advertising budget, Ople suggests optimizing the current funnel. We analyze heat maps (Hotjar), conduct A/B testing, improve UI/UX design and site speed to make the customer journey as simple and conversion-friendly as possible.