Emailmarketingandautomaticmailingchains
Looking for a way to automate repeat sales and remind customers of your brand? **Email marketing services** from Ople allow you to turn your subscriber base into a stable source of income. We undertake the full cycle: from technical configuration of the domain to protection against the "Spam" folder and segmentation of the database to the composition of beautiful letters and the construction of automatic trigger funnel scripts.
Email marketing services are a set of works on developing a mailing strategy, collecting and segmenting a subscriber base, creating a design and layout of letters, as well as setting up automatic trigger chains (abandoned baskets, welcome series) for repeat sales.
/ FEATURES & BENEFITS
Technical preparation of the domain
Setting up DKIM, SPF, DMARC records and warming up the domain to ensure 100% delivery of letters to subscribers.
Construction of automatic trigger chains
Development and integration of scripts: Welcome flow for new subscribers, Abandoned cart reminders and reactivation mailings to return dormant customers.
Design, copywriting and layout of letters
Creation of responsive email templates that look equally beautiful on smartphone and computer screens, with a high Open Rate (https://mailchimp.com/resources/email-marketing-benchmarks/).
/ Technical infrastructure
Setting up mail domains and authentication for 100% getting into the "Inbox" (avoidance of Spam).
/ Letter design
Development of custom HTML templates that display perfectly on all devices and in all emails.
/ Automated funnels
Creation of trigger scenarios (Welcome-chain, Onboarding, Abandoned Cart).
/ Promotional mailings and A/B tests
Regular mailings of promotions, testing of titles (Subject Line) to increase the Open Rate.
/ FAQ
This is the percentage of people who opened the email. A good indicator for regular mailings is considered to be 15-25%, for trigger (abandoned shopping cart) — from 40%.
Email marketing is the channel with the highest ROI, because communication with the subscriber base is practically free. Ople develops turnkey email marketing strategies. We set up infrastructure (DKIM, SPF), integrate services (Klaviyo, ActiveCampaign), develop HTML email templates and launch complex automated chains (Welcome series, abandoned cart, reactivation of dormant customers) that bring stable income.