Marketinganalyticsandcustomizationga4
Do you want to know the exact effectiveness of each advertising channel and stop wasting money on useless ads? **Setting up web analytics** from Ople allows you to build a transparent conversion tracking system. We perform professional installation and configuration of Google Analytics 4 (GA4) and Google Tag Manager (GTM), set up e-commerce data transfer and integrate goals with your advertising cabinets for maximum return on budgets.
Setting up web analytics is the process of integrating and configuring tracking systems (Google Analytics 4, GTM) on the site. The service includes setting up e-commerce (Ecommerce tracking), events and transferring conversions to Google Ads and Meta Ads cabinets.
/ FEATURES & BENEFITS
Installation and configuration of Google tag manager (gtm)
We configure the tag container, which allows you to quickly add retargeting pixels, track clicks on buttons and forms without the involvement of programmers.
Setting up advanced e-commerce (ga4 ecommerce)
We track the buyer's entire journey: viewing the product, adding it to the cart, starting the order process, successful payment (Purchase) with transfer of the order amount.
Import conversions into advertising offices
We connect the GA4 account with the Google Ads and Meta Ads cabinets, setting up the transfer of conversions for automatic optimization of advertising campaigns.
/ Compilation of the map of events
Identification of all key macro- and micro-conversions on your site (clicks, forms, purchases).
/ GTM and GA4 settings
Technical implementation of tags, setting up E-commerce tracking and Server-Side Tracking.
/ Integration with CRM
Combining data on costs from advertising offices with real sales from your CRM (End-to-end analytics).
/ Visualization of reports
Creating automated daily dashboards in Looker Studio for executives.
/ FAQ
Це метод відстеження, при якому дані передаються не з браузера користувача, а з вашого хмарного сервера. It bypasses ad blockers (AdBlock) and increases data accuracy by 20-30%.
End-to-end web analytics is the foundation for making business decisions. Ople professionally configures Google Analytics 4 (GA4), Google Tag Manager (GTM) and CRM integrations. We build interactive dashboards in Looker Studio where you can see the real customer acquisition cost (CAC), the user's journey from first click to sale, and the performance of each advertising channel without distortion or double counting of conversions.