Glossary

A/B testing is a marketing research method that compares two versions of a page or ad to determine which is better.

AI agents are autonomous programs that perform business tasks without human intervention. Lead processing, support, analytics - on autopilot.

API (Application Programming Interface) - a set of rules that allows different programs to communicate with each other.

Artificial intelligence is a technology that allows machines to analyze data and make decisions. How AI works in business.

Business process automation (BPA) is the use of technology to perform repetitive tasks without human intervention.

B2B is a business model in which a company sells its goods or services not to end consumers, but to other companies.

Learn what breadcrumbs are, how they improve site navigation, and why they are critical for SEO and user experience.

CAC is a metric that shows how much money a company spends to convert a potential lead into an actual buyer.

Chatbot - a program for automatic communication with customers through text. Works 24/7 on the website, in Telegram, Instagram.

Churn Rate is the percentage of customers or subscribers who stop using your product within a certain period of time.

CMS is a content management system that allows you to create and edit sites without programming knowledge.

Computer vision is an AI technology for recognizing and analyzing visual information: photos, videos, objects in real time.

Content hubs are organized website sections that interlink topically related content around a central theme to improve SEO topical authority and user experience.

Conversion - the percentage of users who completed the target action (bought, left an application, subscribed).

CRM is software for managing customer relationships, automating sales and keeping a history of communications.

CRO - conversion optimization: more customers from the same traffic. Without increasing the advertising budget.

Data Scraping (web scraping or parsing) is an automated process of collecting large amounts of data from websites using special programs or bots.

Deep Learning is a branch of machine learning that uses multilayer (deep) neural networks to solve complex problems.

E-commerce is the process of buying and selling goods or services over the Internet.

ERP is a comprehensive system for managing all business processes of the company: from finance and warehouse to production and HR.

Federated Learning is a machine learning approach that trains algorithms across multiple decentralized edge devices or servers holding local data samples, without exchanging them.

Fine-tuning is the process of retraining a basic neural network on highly specialized data to perform a specific task.

Generative Engine Optimization (GEO) is the process of optimizing content for AI-powered generative search engines like Google AI Overviews, ChatGPT, and Perplexity.

GEO - Content optimization to get your brand cited by AI search engines like ChatGPT, Perplexity and AI Overviews.

Google Ads is an advertising platform from Google for displaying ads in search, YouTube and on partner sites.

Headless Commerce is the architecture of an online store, where the appearance of the site (Front-end) is completely separated from the server logic and database (Back-end).

IDP is a technology for extracting data from unstructured documents (scans, PDFs) using AI.

A landing page is a one-page site created with the sole purpose of converting a visitor into a lead or customer.

Lead Generation - the process of finding and attracting potential customers (leads) who have shown interest in your product.

LLM is a large language model that understands and generates text. ChatGPT, Claude, Gemini are all LLM.

LTV (or CLV) is the total profit that the company receives from one client for the entire period of cooperation with him.

Machine learning is a subset of AI. Algorithms that learn from data and find patterns without explicit programming.

An MQL (Marketing Qualified Lead) is a potential customer who has shown interest in your product or content, but is not yet ready to speak directly with sales.

Multimodal Artificial Intelligence can simultaneously understand and process various data types: text, images, audio, and video, mimicking human perception.

An MVP is the first working version of a product with a minimal set of features sufficient to be sold to the first customers and to collect feedback.

Navigation zones are interface areas (header, footer, sidebar) that help users move through a website and shape its internal linking structure.

Neural networks are mathematical models and machine learning algorithms, the structure of which is inspired by the biological neurons of the human brain.

NLP is a technology that allows computers to understand, interpret and generate human language.

No-Code automation - building business processes without programming. Zapier, Make, n8n - connect services in an hour.

Omnichannel is an approach in marketing and sales that combines all communication channels (offline and online) into a single seamless experience for the client.

Open Source (open source code) is software whose source code is available for viewing, modification and distribution by anyone.

PPC is an advertising model where you only pay per click. Google Ads, Facebook Ads are all PPC.

Programmatic SEO is a method of creating a large number (thousands) of SEO-optimized landing pages using templates and databases.

RAG is a technology that allows AI to search your knowledge base for answers, rather than inventing them. Accurate answers without hallucinations.

Retention Marketing is a marketing strategy aimed at retaining existing customers and stimulating repeat purchases.

ROI is a financial indicator that shows the level of profitability or loss of investments.

RPA - automation of routine tasks with the help of software robots. Imitation of human actions in program interfaces.

SaaS (Software as a Service) is a software distribution model, according to which the client gets access to the program via the Internet by subscription.

The sales funnel is the path that the customer takes from the first acquaintance with the brand to the purchase.

What search volume range means in Google Keyword Planner, which ranges exist, and how to use this data for SEO.

Semantic search is a data searching technique in which a search query aims to not only find keywords, but to determine the intent and contextual meaning.

SEO - optimization of the site to get on the first page of Google. Organic traffic without pay per click.

A SQL (Sales Qualified Lead) is a potential customer who has shown a clear intent to make a purchase and has been approved by the sales department for further work.

Targeted advertising - showing ads to a specific audience based on age, interests, profession or geography.

UX/UI design is the process of creating a user-friendly (UX) and visually appealing (UI) interface.

Webhook is a technology that allows one application to automatically send data to another application in real time as soon as a certain event occurs.

Learn what a URL Pattern is, how it defines the structure of web addresses, and why it matters for SEO and web development.

Generative Artificial Intelligence is a type of AI capable of creating new content (text, images, code, audio).

Prompt Engineering is the skill of crafting effective requests to AI systems to get accurate, relevant, and useful outputs.