Sales Funnel
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Sales FunnelsWhat is a Sales Funnel?
The classic funnel model is called AIDA: 1. Awareness - a person learns about you (saw an ad on Instagram) 2. Interest - a person is interested in the problem (went to the site, reads the blog) 3. Desire - a person wants exactly your product (studying prices, cases, comparing with competitors) 4. Action - a person leaves an application or buys
A marketer's job is to expand each stage of the funnel so that as many people as possible reach the end.
How to build an effective funnel?
You need to create content and touch points for each stage. Cold traffic (top of the funnel) gets useful articles. Warm traffic (middle) - free audit or webinar. Hot traffic (bottom) - a direct offer to buy with a discount (retargeting).
Where is it used?
Long funnels: advertisement → article → PDF download → sales call → commercial offer → contract.
Short funnels: Google Shopping ads → product page → cart → checkout.
/ FAQ
Analyze the conversion between stages. If the ad is clicked 1000 times, and the site sits for 5 seconds, there is a problem at the Interest stage (weak landing page or clickbait advertising).
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