Conversion (Conversion)
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PPC and SEO MarketingWhat is Conversion?
The calculation formula is simple: (Number of targeted actions / Number of visitors) × 100%
If 1000 people visited the site, and 50 left an application - your conversion is 5%.
The conversion happens: • Microconversion - an intermediate step (clicking a button, watching a video, adding to the cart). • Macroconversion - final goal (purchase, signing of contract).
A high conversion means that your site is user-friendly, the offer is strong, and the traffic is targeted.
How to increase conversion?
This is done by CRO (Conversion Rate Optimization). Ways to improve: remove unnecessary fields in forms, speed up site loading, make a stronger CTA (call to action), add social proof (feedback).
Why conversion is important
An increase in conversion from 1% to 2% means twice as many customers for the same ad spend.
Facebook gives 4% conversion and Google Ads - 1%? You know where to redirect the money.
/ FAQ
The average in e-commerce is 1-3%. In the field of B2B services - 2-5%. For free lead magnets - 20-40%. It all depends on the niche.
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