CRO
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Conversion Rate Optimization (CRO)What is CRO?
Conversion - when a visitor does what you want: leaves a request, calls, buys. CRO - systematic work to increase conversions.
What is included: • Behavior analysis - where people "fall off" • A/B testing - comparing two versions of the page • UX-optimization - simplification of forms, improvement of navigation • Copywriting - changing headlines, CTA. Sometimes one word changes the conversion by 30%
Typical result: +20-50% conversion in 2-3 months. With the same advertising budget.
How does CRO work?
We analyze behavior (Google Analytics, Hotjar). We find "bottlenecks". We formulate hypotheses. We create an A/B test. One half of the traffic is the old version, the other half is the new one. After 2 weeks, we will see the result. If the new one is better, we implement it.
Options for using CRO
The conversion of a typical page is 2-3%. After CRO - 5–8%. Twice as many applications with the same traffic.
Reduction of "abandoned baskets" from 70% to 50% = serious increase in revenue.
Shorten the fields, add autofill - and 35% more applications.
With a budget of $5000/month - CRO will double the return without increasing costs.
/ FAQ
Landing page - 3–8%, online store - 1–3%, B2B site - 2–5%. If it is below average, there is room to grow.
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