MARKETINGGlossary

SEO

SEO (Search Engine Optimization) is a set of actions to make your site appear higher in Google when people search for what you sell. No pay per click. A long-term investment that brings stable traffic.

What is SEO?

SEO - site optimization for search engines. Purpose: when a person enters a query in Google - your site is in the first results.

SEO consists of three areas: • Technical SEO - site speed, mobile version, URL structure, Schema Markup • On-page SEO - content: titles, meta-tags, texts, internal linking • Off-page SEO - external links (backlinks), brand mentions

Google ranks on 200+ factors. The main thing is useful content that responds to the request. SEO is not a one-time action, but a process. First results after 2-4 months. Stable effect after 6-12 months.

How does SEO work?

Google sends a robot that "reads" your site. Evaluates content, structure, speed, links. The better the content meets the request - the higher the position. The more quality sites link to you, the stronger your authority.

Options for using SEO

01Services

"SEO promotion Kyiv" - each such request = a potential client who is looking for you right now.

02E-commerce

Optimization of product and category cards. 50% of the traffic of online stores is organic.

03Local business

"Dentistry near me" - Google Maps + Local SEO = customers from the area.

04B2B

Long sales cycles - content is needed: guides, cases, comparisons. SEO brings people looking for solutions.

/ FAQ

Both. PPC gives traffic immediately, SEO - free traffic for years. The ideal strategy: PPC now + SEO for the future.

/ Related terms

SEO
/ SEO

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