PPC
Related services
PPC and SEO MarketingWhat is PPC?
PPC - buying traffic to the site. You create an ad, choose an audience, and set a budget. The system withdraws money only for clicks.
Main platforms: • Google Ads - advertising in search and on partner sites • Facebook/Instagram Ads - advertising in the feed, Stories, Reels. Powerful targeting • LinkedIn Ads - B2B advertising by position, company, industry
Advantage of PPC: result in an hour. Risk: without correct setting, the budget will "burn" in a day.
How does PPC work?
The advertising system works like an auction. You choose a keyword, set a price per click. Google compares with competitors. But not only the price decides - the quality of the ad and the page also affect the position.
Options for using PPC
Contextual advertising for "order [service]" requests. The client is already looking - you appear first.
Facebook Lead Ads - form right in the feed. 50 leads for $200 - a real case.
Google Shopping with photo, price and product name. Click = almost a purchase.
LinkedIn Ads for CEO targeting. It is more expensive than Facebook, but the quality of the leads is many times higher.
/ FAQ
A click on Google for "site development" - $2-5. For "lawyer Kyiv" - $3–8. The minimum budget is $300–500/month.
/ Related terms