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Marketing

Digital marketing metrics, channels, and strategies in plain language: SEO, PPC, CRO, sales funnels, and unit economics.

  • A/B testing

    A/B testing is a marketing research method that compares two versions of a page or ad to determine which is better.

  • B2B (Business to Business)

    B2B is a business model in which a company sells its goods or services not to end consumers, but to other companies.

  • CAC (Customer Acquisition Cost)

    CAC is a metric that shows how much money a company spends to convert a potential lead into an actual buyer.

  • Churn Rate

    Churn Rate is the percentage of customers or subscribers who stop using your product within a certain period of time.

  • Conversion (Conversion)

    Conversion - the percentage of users who completed the target action (bought, left an application, subscribed).

  • CRO

    CRO - conversion optimization: more customers from the same traffic. Without increasing the advertising budget.

  • GEO (Generative Engine Optimization)

    GEO - Content optimization to get your brand cited by AI search engines like ChatGPT, Perplexity and AI Overviews.

  • Google Ads

    Google Ads is an advertising platform from Google for displaying ads in search, YouTube and on partner sites.

  • Lead Generation

    Lead Generation - the process of finding and attracting potential customers (leads) who have shown interest in your product.

  • LTV (Lifetime Value)

    LTV (or CLV) is the total profit that the company receives from one client for the entire period of cooperation with him.

  • MQL (Marketing Qualified Lead)

    An MQL (Marketing Qualified Lead) is a potential customer who has shown interest in your product or content, but is not yet ready to speak directly with sales.

  • Omnichannel

    Omnichannel is an approach in marketing and sales that combines all communication channels (offline and online) into a single seamless experience for the client.

  • PPC

    PPC is an advertising model where you only pay per click. Google Ads, Facebook Ads are all PPC.

  • Programmatic SEO (pSEO)

    Programmatic SEO is a method of creating a large number (thousands) of SEO-optimized landing pages using templates and databases.

  • Retention Marketing

    Retention Marketing is a marketing strategy aimed at retaining existing customers and stimulating repeat purchases.

  • ROI (Return on Investment)

    ROI is a financial indicator that shows the level of profitability or loss of investments.

  • Sales Funnel

    The sales funnel is the path that the customer takes from the first acquaintance with the brand to the purchase.

  • SEO

    SEO - optimization of the site to get on the first page of Google. Organic traffic without pay per click.

  • SQL (Sales Qualified Lead)

    A SQL (Sales Qualified Lead) is a potential customer who has shown a clear intent to make a purchase and has been approved by the sales department for further work.

  • Targeted advertising

    Targeted advertising - showing ads to a specific audience based on age, interests, profession or geography.