Google Ads
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Google Ads SetupHow does Google Ads work?
The platform works on the principle of auction (PPC). You only pay when a user clicks on your ad.
Types of campaigns in Google Ads: 1. Search (Search network) - text ads in the search results (the same first 4 links labeled "Advertisement"). 2. Display (KMM) - banners with pictures on millions of partner sites (ideal for retargeting). 3. Shopping (Product ads) - product cards with prices and photos right in the search (a must-have for online stores). 4. Video (YouTube) - commercials before or during the video. 5. Performance Max - automated AI-based campaigns that show ads everywhere at the same time.
Keywords are the basis of the search
In search advertising, you buy words. You can specify that you are willing to pay $2 for a click on the phrase "renovation of apartments", but prohibit showing on the phrase "renovation of apartments with your own hands" (minus the word "with your own hands"), so as not to waste money on non-target people.
When to use
Calling a tow truck, opening locks, urgent repairs. Here, Google Ads is the only source of customers.
Google Shopping shows a photo of your product and the price. If the price in the market is the best sales channel.
/ FAQ
Google Ads delivers results today, but you pay for each click. SEO is long and expensive at the start, but then the clicks become free. Combine optimally.
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