Targeted advertising
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Targeted AdvertisingWhat is targeted advertising?
Unlike a billboard on the street that everyone can see, a targeted ad (such as on Facebook or Instagram) is only shown to a select audience.
The main targeting criteria: • Demographics - age, gender, marital status • Geography - country, city or specific district (radius 2 km from your cafe) • Interests - what a person is interested in (fitness, IT, investments) • Behavior - which sites are visited, from which devices are accessed • Position (B2B) - on LinkedIn, you can target only CEOs or HR directors
Thanks to this, you do not spend your budget on people who objectively do not need your product.
How does targeting work?
Advertising platforms (Meta, LinkedIn, Google) collect huge amounts of data about users: what they like, where they go, what they buy. The advertiser sets a portrait of the ideal client, creates a creative, and the algorithm finds these people in social networks.
Options for use
A beauty salon advertises to women aged 25–40 who live within a 3 km radius.
Showing ads to people who put a product in their cart but didn't buy it. Returns up to 30% of "lost" customers.
Logistics SaaS advertising is shown exclusively to the operations directors of logistics companies (via LinkedIn).
You download the database of your best customers, and the system finds a million people who are as similar as possible to them.
/ FAQ
For B2C (clothing, services) - definitely Meta (Facebook/Instagram). For B2B with a high check - LinkedIn.
/ Related terms
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