GEO (Generative Engine Optimization)
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SEO & GEO OptimizationWhat is GEO?
People change habits. Instead of Googling and opening 10 blue links, they ask ChatGPT and get a ready answer with links to sources.
GEO is a strategy for you to become that source.
Key differences between GEO and SEO: • Less water, more facts - AI loves statistics, expert quotes and clear definitions • Formatting - AI reads tables, lists and markdown more easily • Depth instead of keywords - artificial stuffing with keywords does not work, you need a unique experience • llms.txt - creation of special files that are easily read by agents
GEO is a transition from optimization for sorting algorithms to optimization for large language models (LLM).
How does AI optimization work?
AI systems (like Perplexity) use RAG. They first search for information on the Internet, and then generate an answer. Your content must be highly authoritative, well-structured, and contain primary data so that AI chooses it for citation.
How to apply GEO
When a user asks “best CRMs for builders”, the AI will quote your rating or article.
Publishing unique statistics (such as customer surveys) makes you a guaranteed source for LLM.
Adding a special file to the root of the site that contains a snippet of facts specifically for AI agents.
Clear, waterless definitions of terms are often picked up by AI as answers.
/ FAQ
Not yet, they exist in parallel. Navigational and transactional queries ("buy an iPhone") are still behind SEO. Information requests go to GEO.
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