WEBGlossary

E-commerce

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Web Development
Any business that accepts payment via the Internet is e-commerce. From a giant marketplace (Amazon, Rozetka) to a small craft cheese shop on Instagram (if there is online payment). It is the fastest growing sector of the economy.

Main platforms for E-commerce

Today, you don't need to write a store from scratch. Ready-made platforms (CMS) are used: • Shopify: The most popular SaaS platform in the world. Starts up quickly, but requires a monthly payment. • WooCommerce (WordPress): A free plugin that allows you to make a store from any WordPress site. • Magento (Adobe Commerce): A complex solution for large businesses with thousands of products.

The main metrics of E-commerce

In e-commerce, everything is measured by numbers. The main ones: **AOV** (Average Order Value - average check), **CR** (Conversion Rate - site conversion) and **Cart Abandonment Rate** (percentage of people who put the product in the cart, but did not pay).

Artificial intelligence in E-commerce

01Personalization

AI analyzes which products the customer has viewed and automatically forms a "Buy with this product" block, increasing the average check by 10-20%.

02Search by photo

A customer uploads a photo of a dress from Pinterest, and your store (using Computer Vision) finds similar items in the catalog.

/ FAQ

This is an e-commerce model where you sell products on your website, but they are physically located in the supplier's warehouse. When the customer places an order, the supplier himself ships it to the customer.

/ Related terms

E-commerce
/ E-commerce

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